The 2023 project was a sales intervention focused on Black Friday, where the company crafted campaigns with the theme “Fofão Jones and the Lost Discounts,” a playful and engaging approach parodying Indiana Jones. The goal was to attract and maintain user engagement throughout the entire promotional period, capturing their imaginations with delightful creativity!
The 2023 project was a sales intervention focused on Black Friday, where the company crafted campaigns with the theme “Fofão Jones and the Lost Discounts,” a playful and engaging approach parodying Indiana Jones. The goal was to attract and maintain user engagement throughout the entire promotional period, capturing their imaginations with delightful creativity!
I was in charge of creating the first landing page focused on lead generation and designing the interstitials that appeared in the app and on the website, ensuring that all elements adhered to the established visual identity and grids. It was a delightful process that sparked creativity and innovation, tailored perfectly for our team of designers!
I was in charge of creating the first landing page focused on lead generation and designing the interstitials that appeared in the app and on the website, ensuring that all elements adhered to the established visual identity and grids. It was a delightful process that sparked creativity and innovation, tailored perfectly for our team of designers!
The main challenge was to effectively capture leads and keep users engaged in a 30-day campaign leading up to Black Friday, ensuring the visual identity was attractive and intuitive, all while standing out amidst the fierce competition during this time.
The work needed to embrace the grids and visual patterns already set by the company, as well as the approvals from the marketing team. Ensuring consistency among the graphic elements (like landing pages and interstitials) was key to crafting a smooth and delightful experience for the users.
We've brought the theme “Fofão Jones and the Lost Discounts” to the page, incorporating colors, typography, and illustrations that echoed an Indiana Jones parody, while maintaining an attractive and functional interface.
In coordination with the marketing team, we've cheerfully added a disclaimer regarding the expiration and renewal periods.
In coordination with the marketing team, we've cheerfully added a disclaimer regarding the expiration and renewal periods.
In coordination with the marketing team, we've cheerfully added a disclaimer regarding the expiration and renewal periods.
Exciting Challenge!
An interactive campaign to capture leads and engage users during Black Friday 2023 with a cheerful twist for designers!
Wireframes and prototypes
Bringing the visual identity to life:
Sales Pop-ups: Let the creativity flow!
On the website and app, interstitials were already implemented. During the design process of these interstitials, I adapted the visual identity of the landing page, incorporating the same elements and colors to ensure visual consistency. In particular, I used the logo and dashed lines, which were the most eye-catching elements, capturing users' attention and promoting a seamless experience leading up to Black Friday.
Capture Leads
respect the visual grids with enthusiasm
keep the engagement alive
We held a fun little meeting to present the content to the marketing team via Discord, where it was reviewed and tweaked to ensure the messages were effective and aligned with our engagement goals.
The Joy of Visual Coherence
The Joy of Visual Coherence
Spotlight on Key Elements
Learning About the User Journey
Performance-Based Adjustments
Iteration with Feedback from Internal Teams
Lesson: Keeping a consistent visual identity across different platforms (landing pages, interstitials, social media) enhances the user experience and boosts campaign recognition.
Future application: For future campaigns, applying a cohesive visual system helps create a more memorable and engaging experience for the user.
Lesson: Keeping a consistent visual identity across different platforms (landing pages, interstitials, social media) enhances the user experience and boosts campaign recognition.
Future application: For future campaigns, applying a cohesive visual system helps create a more memorable and engaging experience for the user.
Lesson: Collaborating with teams, like the marketing team, is crucial to align expectations and ensure the design meets business goals and usability needs.
Future Application: Integrating continuous feedback during the design process can help refine ideas and boost the effectiveness of each creative step.
Lesson: The strategic use of eye-catching visual elements, like striking logos and icons, has proven effective in directing user attention and highlighting key points of the campaign.
Future application: Investing in visual hierarchy and experimenting with different elements can help identify what resonates most with users, boosting engagement.
Lesson: Breaking down the campaign into phases (lead collection, pre-Black Friday, and Black Friday) really helped in getting a clearer picture of each stage's impact on the user journey, from the initial capture to the final conversion.
Future Application: In upcoming campaigns, analyzing user behavior at each phase can help optimize the experience and boost retention throughout the journey.
Lesson: Some areas, such as page load time, have a significant impact on user experience and conversion rates.
Future application: Monitoring page performance and interstitials with real-time analytics tools can provide important insights for quick adjustments and conversion improvement.
Lessons Learned with a Splash of Creativity
Lessons Learned with a Splash of Creativity
The main challenge was to effectively capture leads and keep user engagement in a campaign that would last 30 days before Black Friday. We aimed to ensure that the visual identity was attractive and intuitive, while making sure it stood out amidst the fierce competition during this period. Let's get creative and bring some vibrance to the design world!
The work needed to respect the grids and visual standards previously established by the company, as well as approvals from the marketing team. Consistency between the graphic elements (landing pages and interstitials) was essential to create a cohesive and delightful experience for users.
Capture Those Leads!
Embrace those visual grids!
keep the engagement lively
Wireframes and prototypes
Bringing the visual identity to life:
We had a delightful little meeting on Discord where we presented the content to the marketing team. It was reviewed and fine-tuned to ensure the messages are impactful and aligned with our acquisition goals.
We've brought the theme 'Fofão Jones and the Lost Discounts' to the page, incorporating colors, typography, and illustrations that evoke a parody of Indiana Jones, all while maintaining an attractive and functional interface.
Brighten Up Your Design: Spotlight on Key Elements!
Learning About the User Journey
Performance-Based Adjustments
Iteration with Feedback from Internal Teams
Lesson: Collaborating with teams, like the marketing team, is essential to align expectations and ensure that the design meets business and usability goals.
Future Application: Incorporating continuous feedback throughout the design process can help refine ideas and enhance the effectiveness of each creation stage.
Lesson: The strategic use of eye-catching visual elements, such as bold logos and striking icons, has proven effective in guiding the user's focus and highlighting key aspects of the campaign.
Future applications: Investing in visual hierarchy and testing different elements can help identify what resonates most with users, boosting engagement.
Lesson: Splitting the campaign into stages (lead collection, pre-Black Friday, and Black Friday) helped us to better understand the impact of each phase on the user's journey, from the initial capture all the way to the final conversion. Isn't that fantastic?
Future Application: In future campaigns, analyzing user behavior at each stage can help optimize their experience and enhance retention throughout the journey. Let's make it even more exciting!
Lesson: Some areas, such as page load times, have a huge impact on user experience and conversion rates.
Future application: Monitoring page performance and interstitials with real-time analytics tools can provide key insights for quick adjustments and boosting conversion.
Lessons Learned
The Importance of Visual Harmony
Lesson: Keeping a consistent visual identity across different platforms (landing pages, interstitials, social media) enhances the user experience and boosts campaign recognition.
Future application: For upcoming campaigns, applying a cohesive visual system helps create a more memorable and engaging experience for users.
Sales Interstitials:
On both the site and app, there were already interstitials implemented. During the design process of the interstitials, I adapted the visual identity of the landing page, incorporating the same elements and colors to ensure visual consistency. Specifically, I used the logo and dashed lines, which were the standout elements, capturing users' attention and promoting a seamless experience up to Black Friday.